Monday, December 8, 2008

HARDSCAPE NORTH AMERICA Trade Show & Seminars 01/14-17/09

Beat the deadline and register for the Hardscape NA Trade Show today.
Deadline: Monday, December 22, 2009 on discounted housing and regular registration rate. After the deadline, higher rates apply.

Hear from Industry-Leading Experts at 2009 HNA

Join instructor Liz Strawbridge of Anchor Wall Systems for the following seminar.

Session 26: Saturday, January 17, 2009
2:30 p.m. - 4:00 p.m.
What Women Want

You Should Know

  • Women influence more than 75% of home decisions.
  • She isn't just influencing decisions she might be making the money that pays for them, too.
  • Women do more research; they seek more information and options
  • Women enjoy rapport building and might enjoy talking and asking questions before and during the project

Successful Selling

  • Listen...her story is giving you clues about how she uses the space and what you should offer; remember to offer options based on what you hear. ("A free standing wall might provide extra seating space for your large family gatherings...")
  • Present the human benefits, not the product benefits.
  • Don't talk down she's leading the project and you ignore her she might move on to another contractor.
This seminar qualifies for 1.5 CEU credit hours towards the ICPI Concrete Paver Business Professional Program.

Join instructor Monroe Porter of PROOF Management for the following three seminars.

Session 3: Friday, January 16, 2009
8:00 a.m. - 9:30 a.m.
Strategies for Success in a Slower Market

The goal of this program is to offer realistic and usable tips a contractor can implement in a slower market. This presentation highlights fatal flaws with input on how to correct the situation. Some of the topics included are ways to lower costs, the importance of maintaining margins, why a new market may not help you, pricing strategies and much more. Participants will immediately understand why hard work alone will not save their business.

This seminar qualifies for 1.5 CEU credit hours towards the
ICPI Concrete Paver Business Professional Program.

Join instructor Linda Talley for the following seminar.


Session 1: Friday, January 16, 2009
8:00 a.m. - 9:30 a.m.
What Landscapers Are Saying When They Say Nothing at All! - Communication Tips for Effective Leaders

As a landscaper, you think that people follow you because of what you say, and you would be right. However, what people really follow is your body language because people are always communicating—even when they are saying nothing at all. Actions speak louder than words! Whether you are a business owner, a manager or staff person, there are times when you must be able to establish your leadership skills and lead. Make sure you know how to do that effectively. Learn key actions that leaders do to mis-communicate and the "fixes" they can make in order to be a congruent leader.

Learning Objectives
1. Learn techniques to improve your self-confidence, energy, and enthusiasm.
2. Learn how to re-align your thoughts/words/actions to get what you really want in your business!
3. Learn how to get rid of the little things that make you "invisible."
4. Create a framework to put your experience, know-how, character, and unique new skills to work.
5. Learn how perception and reality are both critical to your leadership and how to influence others to respond positively to you!

This seminar qualifies for 1.5 CEU credit hours towards the ICPI Concrete Paver Business Professional Program.


Additional HNA Highlights Include:

  • 50+ hours of Business Management and Supervisor/Foreman Seminars with industry leading experts including, Charles Vander Kooi, George Hedley, Monroe Porter, Robert Menard and many more
  • Credit hours to earn for ICPI Level II Concrete Paver Installer and ICPI Concrete Paver Business Professional Certification
  • Indoor & Outdoor Exhibits
  • Indoor and outdoor installation demonstrations on raised patios, permeable pavements, CMU wall construction and more
  • Workshops for Distributors and Design Professionals
  • HNA Project Awards
  • And Much More
  • View additional sessions offered at HNA 2009

REMINDER: Please make your hotel reservations by December 22, 2008.



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